Why You Struggle to Apologize (and What It’s Costing Your Relationships)

This Is How You Think - Mindset Habits for Personal Growth

This Is How You Think - Mindset Habits for Personal Growth
Why You Struggle to Apologize (and What It’s Costing Your Relationships)
Apr 07, 2026 Episode 23
Jule Kim, Executive Coach

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Most people who never learned how to apologize don't even realize that's the problem. I grew up in a Korean household where apologies never happened, so I spent years refusing to apologize without understanding what that was doing to my relationships.

In this episode, I'm getting into why some people genuinely can't apologize, why over-apologizing does just as much damage, and what shifted for me when I finally stopped holding back.

In this episode:

  • Growing up without any model of what a healthy apology looks like
  • How being punished into saying sorry as a kid turned apologies into a shame trigger
  • The moment in my relationship when I realized accountability wasn't optional
  • The metaphor I use to think about what apologies are actually for
  • Over-apologizing and why so many women are quietly burning their credibility
  • How my parents, in their 70s, started doing something I never thought they'd do
  • What changed across all of my relationships once I stopped withholding apologies

If you've ever struggled to say sorry, or you're waiting on an apology you might never get, this one's for you.

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